Content marketing encompasses a broad range of tactics. It’s vital to identify the business objectives before diving into the tactics. That sounds so obvious, but many companies forget this vital fact. Companies can jump too quickly into the shiny new thing for marketing. Think of all the companies that until recently thought having a Facebook page and a Twitter account sufficed for a social media strategy.
Don’t start executing a content marketing strategy without defining the business pain points that need to be addressed. On what industry issue does your company need to be seen as a leader? Are your marketing and sales departments talking past one another, and need to be better integrated? Do you need a strategy for counteracting negative coverage?
Another benefit of a well executed content marketing strategy is that it also delivers many traditional marketing benefits such as organic SEO improvement, enhanced influencer access and earned media placements. These benefits can be thought of as supplemental wins on the way to the ultimate objective of the campaign, whether sales support, public affairs or reputation management.
StoryTech Consulting specializes in supporting technology companies. Specific areas of expertise include Internet infrastructure, cybersecurity, satellite, healthcare IT and mobile telecom.
Here is an abbreviated list of tactics we’ve employed for client success:
- Content Marketing Consulting
- Content Marketing for Sales Audit
- Email Marketing
- Influencer Marketing
- Website Development
- Strategy, Positioning and Message Development
- Social Media Plan Writing
- Social Media Account-Based Marketing (ABM)
- Social Media Audit
- Earned Media Placement
- Content Creation
- Content Promotion