About

In my career I’ve experienced first hand dramatic changes in communication technology. When I first moved to the Washington, DC area in the mid 1990s, I was the marketing director at the Cellular Telecommunications Internet Association (CTIA) during the explosive industry growth that followed the 1996 Telecom Act.

A few years later, I served as vice president of corporate communications at Advertising.com, the company that invented pay-per-click online advertising. As the Internet exploded in size and popularity, I gained a strong understanding of domain name and Internet infrastructure issues as a senior communications manager at VeriSign, the operator of the .com and .net TLD extensions.

From 2005 to 2014 I supported clients as managing director and partner at Strategic Communications Group. While there I saw another dramatic change take place in how companies market themselves. The rise of social media and the contraction of traditional media have changed how B2B and B2G companies communicate with their target audiences.

There has never been a better time for companies to tell their own story, put that story directly in front of their target audience and prospects and empirically track how that effort is performing. Scores of companies in the B2G and B2B markets have turned to StoryTech Consulting for their outsourced content marketing needs. A short list of clients includes Government Executive Media Group, Verizon Federal, AT&T Public Sector, Google, Telesat, Armis, CSC (now Perspecta), CenturyLink and VMware. Social media marketing is also a strength of StoryTech’s, including account management, social media content development and paid promotional campaigns.

I can’t counsel clients without practicing what I preach. I’ve written and published articles on these issues for over 20 years. My work has appeared in MarketingProfs, E-Commerce News, CommPro.biz, Social Media Today and WashingtonExec.com. I also served on the marketing committee of the Association for Corporate Growth, National Chapter.

What’s Your Story?

StoryTech Consulting LLC
Alexandria, VA
info (at) storytechconsulting.com